Stakeholder and Material Issues Management: Advanced Corporate Citizenship Strategy
Corporate citizenship professionals are on the front lines of company interactions with a wide array of stakeholders鈥攃ommunity leaders, nonprofit partners, employees, the media, and more. Stakeholders often have differing or even conflicting points of view. This course will provide tools to prioritize stakeholder relationships, identify material issues, and engage stakeholders to collect valuable feedback that can help you to maximize business and social value. You will also learn:
- How to assess and prioritize stakeholders by their levels of influence, urgency, and legitimacy.
- How to track issues and stakeholders as they evolve.
- Which tactics鈥攎onitoring, surveys, interviews,