Learn how to make your business and community more accessible for people with disabilities.
The Corner Office: USAA CEO Stuart Parker on the value of corporate citizenship
The following is excerpted from of .
At USAA, CEO Stuart Parker recognizes that business and corporate responsibility goals should serve a common purpose. At the , Parker shared the following insights from USAA鈥檚 corporate responsibility evolution:
鈥淐orporate responsibility is the right thing to do, and it makes good business sense. When your company shows it cares, employees become more engaged, communities pay attention to what you do, and customers become more loyal.
Research in 2015 revealed that the world-class standard of corporate philanthropy is to give back one percent of profits. At the time, USAA was giving less than one-half of one percent. So we decided to take the issue to our board of directors in a compelling way. We communicated how to align our corporate giving for greater effect and more strategic focus. When we framed how to do it in a way that also helps our association, the board was very supportive.
Today, USAA proudly gives more than $40 million a year, which is one percent of our pretax income. Our members support this decision, too, because we have a strategy that ensures the money makes a huge impact.鈥�
Read more in of .
Related Content
Read this piece to understand how prioritizing ESG investments has affected the Japanese economy.
Read this piece to understand how prioritizing ESG investments has affected the Japanese economy.
Gallagher business leaders share how ethical business practices can mitigate risk.
Hear from industry peers who are finding ways to weave CSR into every facet of business.
THE CORPORATE CITIZEN | ISSUE 47, VOL 1 - In this issue of The Corporate Citizen, we look at strategies for leading through dynamic change.
Ensuring nonprofit board engagements live up to their potential requires planning, preparation, and ongoing support. How do you generate optimal results for the nonprofit, for your leaders and managers, and for future relationships with external partners?