RESEARCH BRIEF - Communicating CSR commitments and results within the context of stories (vs. bulleted list or other stripped down forms) can improve attitudes toward the company and thereby encourage positive attitudes and intentions with the company.
ACHIEVE MORE in corporate citizenship
The enhanced design of grants CSR professionals the ability to achieve more by providing quick access to a wealth of information鈥攊ncluding , , and 鈥攃urated to help identify and address sustainable business challenges, drive transparency, inspire new ideas, and solve problems. One of the great benefits of our enhanced, mobile-friendly site is that it鈥檚 now much easier to browse through and take advantage of the in-person and online classes featured in the 涩里番下载 Center for Corporate Citizenship鈥檚 extensive .
The new allows users to seamlessly explore all of the Center鈥檚 learning tools to determine the kind of learning they want to engage in, whether it be general , classes geared toward a specific , or customizable developed with a unique company or project in mind.
Thanks to the intuitive design of , those interested in our will see that classes are organized by corporate citizenship topic鈥攆rom business strategy to engaging employees鈥攁llowing potential enrollees to explore the dates and locations of classes-of-interest, while also being able to determine whether the course is offered as part of our ever-expanding online curriculum. Further, members can see the enroll-by dates that offer the best discount to participating members.
At the Center we recognize that if we help you to Know More, you can use the assets of your business to Do More and Achieve More with your corporate citizenship programs鈥攁ccelerating the business value that you create for your company and the social value you create for us all. The new is our latest effort to help you to effectively and easily deep dive into the , current , and that will position you to grow as a corporate citizenship professional and as a leader in the field.
Related Content
RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with consumers when sharing corporate-citizenship related information on social media.
This study considers the effectiveness of two marketing techniques associated with donating to charity. Cause-related marketing was found to be a more effective method than cause sponsorship in prompting Facebook users to share the brand page with peers.